**Small Business Adaptability:**
Stay adaptable to changing market conditions and be willing to adjust any and all processes accordingly. My printer cartridge business exists solely because brand-name products are so expensive. In addition to their cost, the brand-name industry continually employs tactics to prevent end-users from choosing more affordable alternatives.
The changes I've had to deal with range from refill lockout computer chips on printer cartridges, which takes time to find solutions for. Even the transition to social media marketing from yearly negotiations and contracts with Yellow Pages marketing. Change is hard, but it's essential, and I can always find a silver lining.
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